Chapter 1: Makeup Magic

The makeup library beauty story begins here with a choice of two primers. They work as if by magic, helping to bestow the skin with a healthy glow and a flawless appearance, while also offering protection.

Bubble Spell Primer

 

Retail price

48DKK  64NOK  68SEK   6,9EUR

It’s a multitasking, Plumping Matte Primer with UV Protection. We thought ‘Bubble Spell’ was a fun name to describe how this product creates the lasting illusion of plumped, perfect skin – just like a bubble! One of the main ingredients in our formula is zinc oxide. It offers UV protection because it has the ability to reflect UV radiation, working to protect the skin from damage by ultraviolet rays. We think this ingredient is true magic!

  • The formula is infused with one of our most favourite ingredients for skin hyaluronic acid. Think of it like a tiny sponge that’s packed with water molecules that it won’t let go, it’s said to hold 1000 times its own weight in water! Skin will look and feel more moisturised, smooth, firm and healthy, and the effect is longlasting.
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  • Contains zinc oxide to help protect the skin from damage by ultraviolet rays.
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  • Includes aquaxyl eco, an ingredient that limits water loss while keeping the skin hydrated and looking plump – minimising the appearance of fine lines.
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  • Helps give lasting perfection with its mattifying effect.
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  • Helps even skin tone, so the complexion appears smoother.
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  • Keeps makeup looking good on the skin for longer.
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  • Feels silky and dry to the touch, and is not sticky.
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  • Contains no parabens.

Light

  • Use over clean skin, before foundation.
  • Use a pea-sized amount to smooth over the skin.
  • Blend evenly with fingertips or a foundation brush.
  • Follow with your foundation. You could build your makeup story with Soft Focus – A Blur & Smooth Natural – Look Foundation.

Aqua, Cyclopentasiloxane, Caprylyl methlcone,Dimethcone/vinyltrimethylsiloxysilicate crosspolymer, zinc oxide, glycerin, acetyl per/ppg-10/1 dimethicone, dimethicone/vinyl dimethicone crosspolymer,CI 77891, CAPRYLYL GLYCOL, XYLITYLGLUCOSIDE, PHENOXYETHANOL, ANHYDROXYLITOL, TRIETHOXYCAPRYLYLSILANE, HEXYLENE GLYCOL, PARFUM, CI 77492, SILICA, XYLITOL, SODIUM HYALURONATE, CI 77499, CI 77491

Abracadablur Primer

Vegan 

Retail price

48DKK  64NOK  68SEK   6,9EUR

It’s a lightweight, Illuminating Matte Primer. We called it ‘Abracadablur’ because we felt it had a magic touch on the skin, helping to give lasting perfection to the complexion with its mattifying effect, as well as making your makeup last so much longer.

The formula is infused with botanical ingredients to help gently brighten, and encourage a natural glow.

  • Helps even skin tone, so the complexion appears smoother.
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  • Contains sebostatic fillers to help regulate the skin’s oiliness for a shine-free look.
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  • Helps to reduce any redness.
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  • Keeps makeup looking good on the skin for longer.
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  • Feels like a fluffy-cloud texture that’s silky, dry to the touch, and not sticky.
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  • Contains no parabens.

Light

Use over clean skin, before foundation.

  • Use a pea-sized amount to smooth over the skin.
  • Blend evenly with fingertips or a foundation brush.
  • Follow with your foundation. You could build your makeup story with Soft Focus – A Blur & Smooth Natural-Look Foundation.

CYCLOPENTASILOXANE, ISODODECANE, POLYMETHYL METHACRYLATE, DIMETHICONE CROSSPOLYMER, TALC, POLYSILICONE-11, DIMETHICONE/ VINYL DIMETHICONE CROSSPOLYMER, CAPRYLYL GLYCOL, PHENOXYETHANOL, HEXYLENE GLYCOL, DIMETHICONOL