Chapter 2: Face Prime Face Time

Chapter 2 is ‘Face Prime Face Time’. It’s the second part of the makeup library beauty story and includes a foundation serum, concealer for face, concealer for eye, cream blush and a mineral powder. It continues the flawless theme of Chapter 1, and the idea of achieving a complexion that’s perfectly primed and ready at any time.

Bye Bye Blemish Concealer

Fragrance-free

Retail price  

37DKK  48NOK  52SEK  5,3EUR

It’s a High Coverage Conditioning Concealer for the face, with a weightless feel and matte effect. It waves goodbye to whatever you might consider a blemish and wish to cover-up. It has a smooth application and glides easily over the skin, providing a longlasting coverage of up to eight hours.

The formula helps to give lasting perfection to the complexion with its mattifying effect and high coverage.

Infused with a vitamin E derivative which helps moisturise, and is an antioxidant.

Contains specially coated pigments to ensure when applied, the concealer spreads easily and blends well.

Feels silky and dry to the touch, and is not sticky.

Contains no parabens.

Light: to fair and light complexions

Medium: to medium complexions

Wear the concealer on its own or use as a touch-up after applying foundation.

You could build your makeup story with Soft Focus, A Blur & Smooth Natural-Look Foundation serum.

  • Apply one dot, building up if necessary. It’s always better to add gradually, as it’s easier to increase than decrease!
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  • Gently dab with your fingertip to seamlessly blend. You can also use a makeup brush or a beauty sponge.
  • To increase the staying power, follow with a setting powder. Try it with Pixel Perfect – A Silky Skin Fixing Powder.

Aqua, Cyclopentasiloxane, Cyclohexasiloxane, PEG/PPG-18/18 Dimethicone, Zinc Oxide, Titanium Dioxide (nano), Glycerin, Polymethylsilsesquioxane, Polymethyl Methacrylate, Phenoxyethanol, Disteardimonium Hectorite, Sodium Chloride, Stearoyl Inulin, Dimethicone Crosspolymer, Acrylates/Dimethicone Copolymer, PEG-10 Dimethicone, Mica, Hydrated Silica, Polysorbate 80, Hydrogen Dimethicone, Aluminum Hydroxide, Trimethoxycaprylylsilane, Tocopheryl Acetate, Ethylhexylglycerin, Triethoxycaprylylsilane, Tin Oxide, CI 77491, CI 77492, CI 77499, CI 77891

 

Eye Am Perfect Concealer

Fragrance-free

Retail price

37DKK  48NOK  52SEK  5,3EUR

It’s an Antiwrinkle Under Eye Concealer with a UVB filter. It’s specially formulated with a light, liquid texture to help: mask signs of fatigue under the eyes, protect from sun damage, and restore your natural glow. We think you’re perfect just as you are, but eyes can always benefit from a little extra TLC!

  • Helps mask dark circles and reduce the tired-eye look.
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  • The formula is enriched with a mineral mix of magnesium aspartate, zinc gluconate and copper gluconate, to help gently revive and renew the eye area.
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  • Has a smoothing and brightening effect. 
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  • Gently tightens, smooths and helps to reduce the appearance of fine lines.
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  • Features a UVB filter to help protect the delicate skin of the eye area from sun damage.
  • Contains no parabens.

Light: to fair and light complexions

Medium: to medium complexions

  • Wear the concealer on its own or use as touch-up after applying foundation.

You could build your makeup story with Soft Focus, A Blur & Smooth Natural-Look Foundation serum.

  • In light, even strokes, draw an upside-down triangle shape directly under your eye, finishing at the nose with the point.
  •  
  • Gently dab with your fingertip to seamlessly blend. You can also use a makeup brush or beauty sponge.
  • Build up coverage only if necessary. It is always better to add gradually, as it’s easier to increase than decrease quantities!
  •  
  • To increase the staying power, follow with a setting powder. Try with Pixel Perfect – A Silky Skin Fixing Powder.

Aqua, Cyclopentasiloxane, PEG/PPG-18/18 Dimethicone, Cyclohexasiloxane, Dimethiconol, Sodium Chloride, Ethylhexyl Methoxycinnamate, Phenoxyethanol, C30-45 Alkyl Methicone, C30-45 Olefin, Polysorbate 80, Trimethoxycaprylylsilane, Ethylhexylglycerin, Hydrolyzed Wheat Gluten, Magnesium Aspartate, Zinc Gluconate, Ceratonia Siliqua Gum, Citric Acid, Sodium Dextran Sulfate, Copper Gluconate, CI 77491, CI 77492, CI 77499, CI77891

Pixel Perfect

Fragrance-free & Vegan

Retail price

58DKK  77NOK  84SEK  8,3EUR

 

A transparent, mattifying, Silky Skin Fixing Powder that blends with the skin, leaving a light, silky layer. This loose mineral powder is so finely milled that it gives a perfect flawless-looking finish.

  • The formula refines and fixes makeup, leaving the skin feeling smooth and soft.
  • Features a non-comedogenic emollient which prevents water loss, does not clog pores, and allows the skin to remain hydrated.
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  • Contains talc to absorb excess moisture and prevent caking.Makes the skin feel dry to the touch, and look matte.
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  • The formula is longlasting and will stay in place.
  •  
  • Contains no parabens.

Extra Light

Light

Light Plus

Medium

Dark

  • Use to create a flawless finish to your makeup, and to set and fix your look.
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  • Use a powder brush to dip into the powder and then tap to release any excess.
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  • Gently buff onto the skin, evenly all over the face, for an airbrushed finish.
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  • You could build your makeup story by layering Abracadablur  An Illuminating Matte Primer and Soft Focus – A Blur & Smooth Natural-Look Foundation under Pixel Perfect.

TALC, ALUMINUM STARCH OCTENYLSUCCINATE, AQUA, MAGNESIUM STEARATE, NYLON-12, SAPPHIRE POWDER, DIMETHICONE, CI 77220, CI 77491, CI 77492, CI 77499, CI 77891, CI 77742]

Soft Focus Foundation

Vegan

Retail price  

67DKK  87NOK  95SEK  9,6EUR

A Blur & Smooth Natural-Look Foundation serum. We named it ‘Soft Focus’ because it’s as if you’ve applied a soft-focus filter on the complexion! So, it’s your skin, but looking its very best! It’s a texture changing formula that at first feels like a weightless serum, then it transforms to a smooth layer of powder. During this transition, any excess oil is absorbed and the blurring effect begins.

  • The formula is infused with hydro cosmetic powder, the skin perfecting ingredient which creates the blurring effect.

Contains phytofleur lily, an ingredient that’s about to become your skin’s new BFF! It’s THE multitasker! It moisturises, calms and soothes, and because it has anti-oxidant properties, it also helps protect against damage from the environment.

  • Helps to give lasting perfection to the complexion with its mattifying effect.
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  • Helps to blur the appearance of fine lines.
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  • Absorbs excess oil for a shine-free look.
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  • Feels light and comfortable on the skin.
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  • Contains no parabens.

Ultra Light

Ultra Light plus 

Extra Light

Light

Light Plus

Medium

Medium Plus

Dark

  • Shake well before use.
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  • Use either over clean skin, or after applying a primer. You could build your makeup story with Abracadablur – An Illuminating Matte Primer or Bubble Spell  A Plumping Matte Primer with UV Protection.
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  • Use 2-3 drops: the more drops, the more coverage. Dot on forehead, nose, cheeks and chin, blending out to the hairline.
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  • Blend evenly with fingertips or a foundation brush.

Aqua, Caprylyl Methicone, Dimethicone, Ci 77891, Cetyl Diglyceryl Tris(Trimethylsiloxy)Silylethyl Dimethicone, Talc, Caprylic/Capric Triglyceride, Glycerin, Stearalkonium Hectorite, Butyrospermum Parkii Oil, Sodium Chloride, Ci 77492, Caprylyl Glycol, Phenoxyethanol, Triethoxycaprylylsilane, Propylene Carbonate, Parfum, Hexylene Glycol, Ci 77491, Ci 77499, Tocopherol, Alumina, Magnesium Oxide,  Citric Acid

All over Face Brush

vegan & Cruelty-free

Designed in Denmark

Retail price

38DKK  60NOK  60SEK  5,4EUR

Diffuse, blend and sweep for a full coverage and polished finish with the everyday essential all over face brush.

Large plush, fluffy head for creating an airbrush finish and the perfect touch-up.

Use with blush, bronzer and finishing powder.

Ideal for pressed or loose powder.

Foundation Brush

vegan & Cruelty-free

Designed in Denmark

Retail price

38DKK  60NOK  60SEK  5,4EUR

Buff, blend and layer for sheer coverage and a streak free, smooth finish with the expert foundation brush.

Domed head with firmly packed, soft bristles for precise coverage of product across all contours of the face.

Use with primer, tinted moisturisers, foundation, and under-eye concealer.

Ideal for cream and liquid formulas.

Cheek Brush

vegan & Cruelty-free

Designed in Denmark

Retail price  

32DKK  52NOK  52SEK  4,5EUR

Contour, define and swirl for added life, dimension and a healthy flush of colour with the versatile cheek brush.

Rounded brush head with luxuriously long, soft bristles for adding the perfect amount of colour, and to seamlessly blend.

Use with blush, bronzer and highlighter.

Ideal for powders and creams.

Angled Cheek Brush

vegan & Cruelty-free

Designed in Denmark

Retail price  

32DKK  52NOK  52SEK  4,5EUR

Sculpt, shade and sweep for perfectly contoured and radiant cheeks with the pro angled cheek brush.

Wide, slanted head for hugging facial contours and to precisely place product.

Use with blush, bronzer and highlighter.

Ideal for powders and creams.

Kabukik Face Brush

vegan & Cruelty-free

Designed in Denmark

Retail price  

48DKK  77NOK  77SEK  6,8EUR

Sweep, swirl and blend for the perfect coverage and to create poreless looking skin with the short-handled kabuki face brush.

Large, fluffy and dense dome-shaped head for smooth, even distribution of product across the face.

Use with blush, face powder and bronzer.

Ideal for both applying and removing excess face powder, and for touch-ups.

Ideal for powders and creams.

Highlighter Brush

vegan & Cruelty-free

Designed in Denmark

Retail price  

32DKK  52NOK  52SEK  4,5EUR

Illuminate, contour, blend or conceal specific areas for a naturally flawless finish with the multi-tasking highlighter brush.

Small head and tapered tip for precisely placing product and to perfectly blend in small areas.

Use with highlighter, concealer, eye shadow.

Ideal for powder, cream, gels and liquid formulas.