Chapter 4: Eye Game

Chapter 4 is ‘Eye Games’, it’s the fourth part of the makeup library beauty story and it is all about eyes. This chapter includes the mineral eye palettes, eyeliners and mascaras. Once brows are tamed  see Chapter 3 ‘Browsing For Love’, you’re ready for some eye games.

Eye Quads

Fragrance-free

Vegan: “Easy on the eye”/ “Eye love You”/“Catch My Eye”

Retail price

53DKK  69NOK  75SEK  7,5EUR

Discover the three ‘Colour Perfect Touch of Shimmer Eyeshadow Quads’, and the ‘Colour Perfect Marvellous Matte Eyeshadow Quad’. These mineral eye palettes are sets of four colours with light creamy textures, moisturising qualities, and stay-put effect. Everything you could want from your eyeshadows! 

The formula is light and creamy in texture, making it easy to apply and  distribute evenly.

  • The texture feels lightweight and velvety on the skin.
  •  
  • The eyeshadow stays in place, has good coverage, and there’s dusting or smudging.
  • Contains emollients, which bring moisturising and softening properties.

Contains no parabens

Catch My Eye: is delicious browns with subtle shimmer, who can resist ‘Sticky Toffee’ or ‘Chocolate Bomb’!

Eyes on Me: contains pinks and plums with touch of shimmer, the delicate nude ‘Birthday Suit’ is sure to become your go-to colour.

Easy on The Eye: features matte browns pinks with touch of shimmer,, with colours such as ‘Moonstone’ and ‘Gunmetal’ you can create a little every day glamour.

Eye Me Up: features a palette of neutral to grey shades and the fun ‘Pink Fizz’ with subtle shimmer.

Eye Love You: features matte browns and nudes, with colours such as ‘Ruby rebel’ and ‘Dessert Romance’ you can create a little every day glamour.

  • Wear alone or use with your favourite brow pencil or powder.
  • To apply, first remove any excess from the wand.
  • Brush from root to tip, holding hairs in the direction you want them to stay.
  • Keep within the natural shape of your brows, and follow the natural direction of your hair.
  • For even more expressive brows, and to build your makeup story, use with Eye Love Brows – A Groom & Define Brow Sculptor.

Catch My Eye

Eye Love You

Eyes On Me

Easy On The Eye

Eye Me Up

Butterfly Mascara

Fragrance-free

Retail price

37DKK  48NOK  52SEK 5,2EUR

It’s a False Lash Effect Mascara Master in Blacked Out, an intensely dark black colour. We named it Butterfly because we think this mascara makes lashes look as mesmerising as the moment a butterfly flutters its wings! You can easily create a more glamorous look, as lashes will appear thicker and longer. Packed full of caring, moisturising and regenerating ingredients such as olive oil, glycerine, panthenol, and argania spinosa kernel oil, your lashes will not only look beautiful and glossy but healthy too! 

  • Helps to thicken, lengthen and enhance volume.
  •  
  • Intense, deep colour.
  • Features olive oil to help condition and give a high gloss effect.
  •  
  • Features argania spinosa kernel oil which contains many antioxidants and is rich in vitamin E. This ingredient helps to restore the lashes and regulate moisture.
  •  
  • Contains panthenol (provitamin B5) to help improve the eyelash structure while also giving a glossy look.
  • The creamy formula glides easily over the lashes.
  • Leaves no clumps.
  •  
  • Contains no parabens.

Blacked Out (Black)

  • Apply mascara as the last step in your total eye makeup look. You could then build your makeup story with Glossy Gossip – A Sheer-Colour Calm & Condition Lip Gloss.
  • Remove any excess mascara from the wand to avoid clumps and caking when you apply.
  • Start at the roots to ensure you place the volume here, and so your lashes don’t look or feel weighed down. Start with upper then move to the lower lashes.
  •  
  • Wiggle your wand! Gently wiggle as you stroke your lashes with mascara as this will help build thickness, separate and define.
  •  
  • Never pump the wand in the tube as this will push in air, which can cause the formula to dry out.
  • Apply a second coat if you want to turn up the volume!

Aqua, Cera Alba, Synthetic Beeswax, Acrylates Copolymer, Myrica Pubescens Fruit Cera, Polybutene, Cera Microcristallina, Acacia Seyal Gum, PVP, Oryza Sativa Cera, Bis-Diglyceryl Polyacyladipate-2, Ricinus Communis Seed Oil, Talc, Glyceryl Stearate, Caprylyl Glycol, Hydroxyethylcellulose, Hydrogenated Olive Oil, Stearic Acid, Phenoxyethanol, Palmitic Acid, Panthenol, Polymethylsilsesquioxane, Propylene Glycol, Alcohol, Aminomethyl Propanol, Cetyl Alcohol, Olea Europaea Fruit Oil, Hexylene Glycol, PPG-2-Deceth-30, PEG-75 Stearate, Laureth-21, Olea Europaea Oil Unsaponifiables, Ceteth-20, Steareth-20, PEG-40 Hydrogenated Castor Oil, Sodium Laureth Sulfate, Sodium Dehydroacetate, CI 77266 [nano

Cry Baby! Mascara 

Fragrance-free

Retail price

37DKK  48NOK  52SEK 5,2EUR

It’s a Water Resist Conditioning Mascara in a colour that’s as deliciously deep and dark as a blackjack sweet! Lengthen and volumise while bestowing your lashes with a waterproof and conditioning effect. Now you can go from desk to gym to party, without a care or a smudge. See the difference in your lash volume in just one sweep, but build with a second layer to increase the drama. You’ve found The one, so no more tears!

  • Waterproof.
  •  
  • Helps to lengthen and increase lash volume.
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  • Features beeswax to help moisturise and soften lashes.
  •  
  • Contains carnauba wax and candelilla wax which help the mascara stay in place.
  •  
  • The formula is soft and velvety, so will easily coat lashes, and feels lightweight.
  •  
  • Intense, deep colour. Glossy look.
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  • Contains no parabens.

Blackjack (Black)

  • Apply mascara as the last step in your total eye makeup look. You could then build your makeup story with Glossy Gossip – A Sheer-Colour Calm & Condition Lip Gloss.
  • Remove any excess mascara from the wand to avoid clumps and caking when you apply.
  • Start at the roots to ensure you place the volume here, and so your lashes don’t look or feel weighed down. Start with upper then move to the lower lashes.
  •  
  • Wiggle your wand! Gently wiggle as you stroke your lashes with mascara as this will help build thickness, separate and define.
  •  
  • Never pump the wand in the tube as this will push in air which can cause the formula to dry out.
  •  
  • Apply a second coat if you want to turn up the volume!

Isododecane, Cera Alba, Aqua, Candellila Cera, Trimethylsiloxysilicate, VP/Hexadecene Copolymer, Copernicia Cerifera Cera, Propylene Glycol, Talc, Aluminum Starch Octenylsuccinate, Ricinus Communis Seed Oil, Silica, Phenoxyethanol, Potassium Hydroxide, Potassium Sorbate, Ethylhexylglycerin, Bisabolol, TBHQ, CI 77007 , CI 77499

Book Worm Liquid Eyeliner

 

Retail price

28DKK  38NOK  39SEK 4EUR

It’s a Smudgeproof Longlasting Precise-Line Liquid Eyeliner in Angel Noir, a deep black. Easy to apply and use, you’ll achieve precision, smudge-proof lines. In addition, to give the delicate skin in the eye area a little TLC, we packed the formula with caring properties to help moisturise and soften the delicate eye area.

  • Intense colour.
  •  
  • The formula glides easily over the skin, is smudge resistant and longlasting.
  •  
  • Features beeswax and glycerine to help smooth and hydrate the skin.
  •  
  • Hypoallergenic.
  •  
  • Contains no parabens.

Angel Noir (Black)

Complete your eye makeup first, including brows but not mascara. Try this order: brows, shadow, liner, mascara. You could build your makeup story with the Colour Perfect Touch of Shimmer Eyeshadow Quads and the Groom & Define Brow Sculptor.

  • Take your line as close to the lashes as possible, pressing into the roots of your lashes. Draw dashes from the inner eye working outwards, then connect the dashes.
  •  
  • If you want to create a wing effect, keep the flick going up and out so it does not drop below the lower lash line.

Aqua, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Acrylates/Octylacrylamide Copolymer, Phenoxyethanol, Laureth-21, Acrylates Copolymer, Xanthan Gum, Glycerin, Sucrose Laurate, PEG-40 Hydrogenated Castor Oil, Hydrogenated Starch Hydrolysate, Sucrose Dilaurate, Butylene Glycol, Ethylhexylglycerin, Sodium Laureth-12 Sulfate, Sucrose Trilaurate, Caprylyl Glycol, Sodium Hydroxide, Potassium Sorbate, Tetrasodium EDTA,CI 77266[nano], CI 77491, CI 77499

 

Shh..Turn It Up Mascara

Fragrance-free

Retail price

37DKK  48NOK  52SEK 5,2EUR

A Super Volume Lift & Lengthen Mascara in ‘Beyond Black’, a deep black colour. This one-stop, do-it-all super mascara makes lashes look thicker and longer. Perfect to use on the days when you want to turn up the volume and super-size your lashes! Not just about giving you glossy statement lashes, this expert formula is also infused with olive oil, glycerine, beeswax and panthenol to gently care and condition.

Helps to thicken, lengthen and increase volume.

  • Intense, deep colour.
  • Contains panthenol (provitamin B5) to help improve the eyelash structure while also giving a glossy look.
  • Features glycerine and beeswax to help moisturise and soften lashes.
  • Includes olive oil to help condition and increase the high gloss effect.
  • Forms a soft and flexible film over lashes that helps to reduce flaking and smudging.
  • Leaves no clumps.
  • Hypoallergenic.
  • Contains no parabens.

Beyond Black

  • Apply mascara as the last step in your total eye makeup look. You could then build your makeup story withGlossy Gossip   A Sheer-Colour Calm & Condition Lip Gloss.
  • Remove any excess mascara from the wand to avoid clumps and caking when you apply.
  • Start at the roots to ensure you place the volume here, and so your lashes don’t look or feel weighed down. Start with upper then move to the lower lashes.
  • Wiggle your wand! 
  •  
  • Gently wiggle as you stroke your lashes with mascara as this will help build thickness, separate and define.
  •  
  • Never pump the wand in the tube as this will push in air which can cause the formula to dry out.
  • Apply a second coat if you want to turn up the volume!

Aqua, Cera Alba, Synthetic Beeswax, Acrylates Copolymer, Myrica Pubescens Fruit Cera, Polybutene, Cera Microcristallina, Acacia Seyal Gum, PVP, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa Cera, Argania, Spinosa Kernel Oil, Talc, Hydrogenated Olive Oil, Glyceryl Stearate, Caprylyl Glycol, Hydroxyethylcellulose, Stearic Acid, Phenoxyethanol, Palmitic Acid, Panthenol, Polymethylsilsesquioxane, Propylene Glycol, Olea Europaea Fruit Oil, Alcohol, Aminomethyl Propanol, Cetyl Alcohol, Hexylene, Glycol, PPG-2-Deceth-30, PEG-75 Stearate, Olea Europaea Oil Unsaponifiables, Laureth-21, Ceteth-20, Steareth-20, PEG-40 Hydrogenated Castor Oil, Sodium Laureth Sulfate, Sodium Dehydroacetate, CI 77266 [nano], CI 77499

 

Poetic Lines Eyeliner

Fragrance-free

Retail price

18DKK  25NOK  27SEK 2,5EUR

It is a Matte Smudgeproof Longlasting Eyeliner Pencil. There’s a selection of six different colours to underline your eyes. Easy to apply and use, you’ll achieve precision, smudge-proof lines, and as the pencils are automatic there’s no sharpening required! In addition, to give the delicate skin in the eye area a little TLC, we packed the formula with caring properties to help moisturise and soften.

 

  • Intense colour with a matte effect.
  •  
  • The formula spreads easily over the skin and is easy to apply.
  •  
  • Smudge resistant and longlasting.
  •  
  • Features beeswax and lanolin to help smooth and hydrate.
  •  
  • Hypoallergenic.
  •  
  • Contains no parabens.

Blushing Nude

Expresso Yourself

Cabbage

Denim on Denim

Grey Graffiti

Raven

For the perfect precision line, pull the skin taught at the outer corner of the eye. Draw dashes with the pencil from the inner eye working outwards, then connect the dashes.

  • Create thicker lines by angling the pencil.
  •  
  • To create a more casual eye, apply only to your bottom lashes and use your fingertips to smudge, smudge, smudge!
  • You could build your makeup story by following eyeliner with Cry Baby! – A Water Resist Conditioning Mascara.

 Blushing Nude

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina

Synthetic Wax, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, Aluminum Hydroxide, PEG-8, Tocopherol, Glyceryl Caprylate, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, CI 77491, CI 77492, CI 77499, CI 77891

Expresso Yourself

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina, Paraffin, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, C20-40 Alcohols, Polyethylene, PEG-8, Copernicia Cerifera Cera, Montan Cera, Tocopherol, Glyceryl Caprylate, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, BHT, CI 77491, CI 77492, CI 77499

Cabbage

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina, Synthetic Wax, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, PEG-8, Tocopherol, Glyceryl Caprylate, Aluminum Hydroxide, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, CI 42090, CI 77492, CI 77499, CI 77891

Denim on Denim

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina, Paraffin, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, C20-40 Alcohols,

Polyethylene, PEG-8, Copernicia Cerifera Cera, Montan Cera, Tocopherol, Glyceryl Caprylate, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, BHT, CI42090, CI 75470, CI 77499, CI 77891

Grey Graffiti

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina, Paraffin, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, C20-40 Alcohols, Polyethylene, PEG-8, Copernicia Cerifera Cera, Montan Cera, Tocopherol, Glyceryl Caprylate, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, BHT, CI 42090, CI 77499, CI 77891

Raven

Ricinus Communis Seed Oil, Octyldodecanol, Cera Microcristallina, Synthetic Wax, Lanolin, Methyl Methacrylate Crosspolymer, Tridecyl Trimellitate, VP/Hexadecene Copolymer, C10-18 Triglycerides, Cera Alba, PEG-8, Tocopherol, Glyceryl Caprylate, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid

 

Mono Eyeshadow

Vegan 

Retail price

22DKK  35NOK  35SEK 3,3EUR

12 different  mineral single eyeshadows.

They’re light dispersing  which has a blurring effect on skin imperfections   skin conditioning, moisturising, softening and provide natural protection from UVA / UVB radiation.

The formula glides on evenly, smoothly and weightlessly.

  • Provides a semi-glossy finish.
  •  
  • Contains beeswax to moisturise, and give a soft, velvety feel.
  •  
  • The brush allows extremely easy application.
  •  
  • Contains no parabens.

Urban Jungle: a matte elephant grey for the concrete jungle. Get ready to take on the city!

Ghostwriter: a subtle shimmer, a hint of soft grey … you’re the real star and it’s your moment to shine.            

Wine O Clock: shimmer with this shade of pretty heather. Be the most gossiped about girl any time!

Oh My!: this gorgeous shade of matte purple plum is the ultimate head turner. Wear with a wink!

Mr Mermaid: in the mood for the unexpected? Adorn eyelids with the colour of shimmering seas.

Dazzle Me: This inviting nude with pretty shimmer adds a touch of sparkle to the everyday. Apply  when in need of instant dazzle!

Adorable: You’ll wonder how you ever got buy without Adorable’s matte neutral shade on your eyelids. Adorably you!        

Shy Guy: this elegant matte shade twists a stone hue with a warm blush of pink. Perfectly bashful.            

Chocolate Club: Bring luscious to eyelids with this delicious creamy chocolate shade with a hint of elegant shimmer.It’s yummy for eyes!

Girl Boss Brown: When the only colour to wear about town is matte brown. Boss it girl! You got this!                      

Sugar N Spice: And all things nice … that’s what this little single shimmer shade’s made of! Sweet and spicy? Yes, we are!

Wild Child: Get back to nature and explore your naturally wild side with this earthy tone touched with shimmer.

Each Matte or Shimmer Mineral Eyeshadow is effortless to apply with either sponge or brush, works wonderfully dry or wet, glides evenly over the eyelid and is seamlessly blendable with any other makeup library eyeshadow.

Urban Jungle

Talc,Mica,Syntheticfluorphlogopite,Magnesiumstearate,Ci77499,Ci77742,Ci77491,Octyldodecylstearoylstearate,Ci77492,Diisostearylmalate,Hydrogenatedpolyisobutene,Ci77007,Phenoxyethanol,Caprylylglycol, Benzyl Alcohol, Silica, Hexylene Glycol, Dehydroacetic Acid, Aqua

Ghostwriter

Talc,Mica,Ci77491,Ci77499,Boronnitride,Octyldodecylstearoylstearate,Magnesiummyristate,Hdi/Trimethylolhexyllactonecrosspolymer,Diisostearylmalate,Hydrogenatedpolyisobutene,Phenoxyethanol,Caprylylglycol,Ci77492,Ci77891,Benzylalcohol,Hexyleneglycol,Silica,Dehydroaceticacid, Aqua

Wine O Clock

Talc,Mica,Syntheticfluorphlogopite,Magnesiumstearate,Octyldodecylstearoylstearate,Diisostearylmalate,Ci77742,Hydrogenatedpolyisobutene,Phenoxyethanol,Ci77491,Ci77499,Caprylylglycol,Ci77492,Benzylalcohol,Silica,Hexyleneglycol,Dehydroaceticacid,Aqua,Alumina,Magnesium Oxide

Oh My!

Talc,Mica,Syntheticfluorphlogopite,Ci77499,Ci77491,Magnesiumstearate,Octyldodecylstearoylstearate,Ci77742,Ci77492,Diisostearylmalate,Ci77007,Hydrogenatedpolyisobutene,Ci77891,Phenoxyethanol,Caprylylglycol,Benzylalcohol,Hexyleneglycol,Silica,Dehydroaceticacid,Aqua

Mr Mermaid

Talc,Mica,Ci77499,Boronnitride,Ci77742,Magnesiummyristate,Octyldodecylstearoylstearate,Hdi/Trimethylolhexyllactonecrosspolymer,Diisostearylmalate,Hydrogenatedpolyisobutene,Ci77007,Phenoxyethanol,Caprylylglycol,Benzylalcohol,Hexyleneglycol,Silica,Dehydroaceticacid,Aqua

Dazzle Me

Talc,Ci77742,Mica,Ci77499,Ci77491,Boronnitride,Magnesiummyristate,Octyldodecylstearoylstearate,Hdi/Trimethylolhexyllactonecrosspolymer,Diisostearylmalate,Hydrogenatedpolyisobutene,Phenoxyethanol,Caprylylglycol,Benzylalcohol,Hexyleneglycol,Silica,Dehydroacetic Acid, Aqua

Adorable

Mica,Ci77891,Octyldodecylstearoylstearate,Coperniciaceriferacera,Diisostearylmalate,Hydrogenatedpolyisobutene,Syntheticfluorphlogopite,Phenoxyethanol,Caprylylglycol,Ci77491,Tinoxide,Talc,Hexylene Glycol, Benzyl Alcohol, Ci 77492, Ci 77499, Dehydroacetic Acid, Aqua

Shy Guy

Talc,Mica,Boronnitride,Ci77742,Magnesiummyristate,Octyldodecylstearoylstearate,Hdi/Trimethylolhexyllactonecrosspolymer,Ci77891,Diisostearylmalate,Hydrogenatedpolyisobutene,Ci77491,Phenoxyethanol,Caprylylglycol,Benzylalcohol,Ci77499,Hexyleneglycol,Ci77492, Silica, Dehydroacetic Acid, Aqua

Chocolate Club

Ci77891,Mica,Octyldodecylstearoylstearate,Coperniciaceriferacera,Diisostearylmalate,Hydrogenatedpolyisobutene,Ci77007,Ci77510,Ci77499,Phenoxyethanol,Caprylylglycol,Ci77742,Tinoxide,Ci77492,Hexyleneglycol, Benzyl Alcohol, Dehydroacetic Acid, Aqua

Girl Boss Brown

Talc,Mica,Ci77891,Syntheticfluorphlogopite,Ci77491,Octyldodecylstearoylstearate,Ci77742,Ci77499,Magnesiumstearate,Diisostearylmalate,Hydrogenatedpolyisobutene,Phenoxyethanol,Caprylylglycol,Benzylalcohol,Hexyleneglycol,Silica,Ci77492,Tinoxide,Dehydroacetic Acid, Aqua, Alumina, Magnesium Oxide     

Sugar N Spice

Mica,Ci77891,Octyldodecylstearoylstearate,Coperniciaceriferacera,Diisostearylmalate,Ci77499,Ci77491,Hydrogenatedpolyisobutene,Ci77742,Phenoxyethanol,Caprylylglycol,Tinoxide,Hexyleneglycol,Benzylalcohol, Dehydroacetic Acid, Aqua

Wild Child

Mica,Ci77891,Octyldodecylstearoylstearate,Coperniciaceriferacera,Diisostearylmalate,Hydrogenatedpolyisobutene,Syntheticfluorphlogopite,Ci77491,Phenoxyethanol,Caprylylglycol,Tinoxide,Hexyleneglycol, Benzyl Alcohol, Dehydroacetic Acid, Aqua

Eyeshadow Brush

Vegan & Cruelty-free

Designed in Denmark.

Retail price

22DKK  35NOK  35SEK 3,1EUR

Shade, sweep and build colour for a seamless and even application with the easy-to-use eyeshadow brush.

Softly rounded and condensed fluffy head for applying the perfect amount of eyeshadow in all the right places.

Use with powder and cream formulas.

Ideal for applying both wet and dry eyeshadow.

Eyeshadow Blender

Vegan & Cruelty-free

Designed in Denmark.

Retail price

22DKK  35NOK  35SEK 3,1EUR

Blend, smudge and soften colour for a gorgeous soft focus look with the go-to eyeshadow blender.

Softly tapered head with short, compact bristles for perfect pick-up and precise application of colour.

Use with powder and cream formulas.

Ideal for applying both wet and dry eyeshadow.