Private label cosmetics and beauty brands for retailers
Want your own beauty range? We create it for you: idea, formula, packaging, production and launch. Your name on the shelf, our experience behind it.
Start your own brand
What we make
Nails
Nail polish, nail care, gel polish and gel wraps
Our brands: NAIL·KIND, NAILD IT
Makeup and brushes
Complexion, eyes, lips and makeup brushes
Our brands: The Makeup Library, Dinné, Noble Nordic
Skin care
Organic skin care and sheet masks
Our brands: Green N Nordic, Botanical Infusions
Fragrance
Perfume collections and bespoke scents
Our brands: The Scent Library, WANDT
Hair tools
Hairbrushes, combs and claw clips
Our brands: Fable Friday, Destiny's Tale
Hand and pet care
Hand gel and gentle dog care
Our brands: Pure Kind, Pawli
How it works
Brief
You tell us who your customers are, which products you want and what they should cost on the shelf.
Concept and design
We create the name, the look and the packaging, and show you the line before anything is made.
Formula and testing
We find the right formula and handle testing, safety assessment and EU product registration.
Production
We produce with trusted partners and follow the order all the way to your warehouse.
Launch
We help with displays, product training, press material and the launch in store.
Why work with Alba Beauty
Questions
What is private label cosmetics?
Private label cosmetics are beauty products made by a specialist and sold under the retailer's own brand. You own the name and the look. We develop and produce the products for you.
What is the difference between private label and white label?
White label usually means an existing product with your logo on it. Private label goes further: the range, the packaging and the brand are made for you. We do both, and many partners start with white label and grow into their own range.
Which products can you make?
Nail polish and gel wraps, makeup and makeup brushes, skin care, sheet masks, fragrance, hairbrushes and hair accessories, hand care and pet care.
What is the minimum order?
It depends on the product and the packaging. Tell us what you have in mind, and we will suggest a first order that fits your stores.
Do you handle EU regulations?
Yes. We take care of product safety assessments, EU product registration and labelling, so the products are ready to sell in Europe.
Where are you based?
Alba Beauty Nordic is based in Hellerup, north of Copenhagen, Denmark. We work with retailers across the Nordics, the UK and Europe.
På dansk
Vil din butik have sit eget brand? Alba Beauty udvikler private label kosmetik til danske og nordiske detailkæder: neglelak, makeup, hudpleje, parfume, hårbørster og meget mere. Vi står for idé, formel, emballage, produktion og lancering. Skriv eller ring til Pernille, så finder vi den rigtige start.