Step 3: Eye Games
Dive into the ultimate edit of eye-perfecting essentials — from mascaras that lift and lengthen to precision eyeliners, velvety eyeshadows, and brow definers that frame your face flawlessly.
Whether you’re going for a soft everyday glow or a bold, dramatic statement, this step has everything you need to make your eyes the center of attention.
Mineral Palette Eyeshadow
Allergy Certified
Fragrance-free
Vegan
PeTa Cruelty-free
Retail price
57 DKK
Soft, velvety touch with a suitable coverage
Enjoy our new formular that offers medium-high coverage and a soft, velvety touch with a highly natural texture.
Talc-free and completely vegan, it is perfect for a flawless, natural look.
Mocha desire. Radiant color – both matte and pearlescent.
Each Matte or Shimmer Mineral Eyeshadow is effortless to apply with either sponge or brush, works wonderfully dry or wet, glides evenly over the eyelid and is seamlessly blendable with any other makeup library eyeshadow.
Light pink
MICA, OCTYLDODECYL STEAROYL STEARATE, COCO-CAPRYLATE, SORBITAN CAPRYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PROPANEDIOL, BENZOIC ACID, TIN OXIDE, TOCOPHEROL
Dark Bordeaux
MICA, OCTYLDODECYL STEAROYL STEARATE, COCO-CAPRYLATE, SORBITAN CAPRYLATE, PROPANEDIOL, BENZOIC ACID, BIS-DIGLYCERYL POLYACYLADIPATE-2, TIN OXIDE, TOCOPHEROL
Light Brown
MICA, OCTYLDODECYL STEAROYL STEARATE, COCO-CAPRYLATE, SORBITAN CAPRYLATE, PROPANEDIOL, BIS-DIGLYCERYL POLYACYLADIPATE-2, BENZOIC ACID, TIN OXIDE, TOCOPHEROL
White
MICA, TIN OXIDE, CALCIUM SODIUM BOROSILICATE, OCTYLDODECYL STEAROYL STEARATE, COCO-CAPRYLATE, SORBITAN CAPRYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, PROPANEDIOL, BENZOIC ACID, TOCOPHEROL
False Lash Mascara
Allergy Certified
Fragrance-free
Vegan
PeTa Cruelty-free
Retail price
49 DKK
It’s a False Lash Effect Mascara Master in Blacked Out, an intensely dark black colour. We named it Butterfly because we think this mascara makes lashes look as mesmerising as the moment a butterfly flutters its wings! You can easily create a more glamorous look, as lashes will appear thicker and longer. Packed full of caring, moisturising and regenerating ingredients such as olive oil, glycerine, panthenol, and argania spinosa kernel oil, your lashes will not only look beautiful and glossy but healthy too!
Helps to thicken, lengthen and enhance volume.
Intense, deep colour.
Features olive oil to help condition and give a high gloss effect.
Features argania spinosa kernel oil which contains many antioxidants and is rich in vitamin E. This ingredient helps to restore the lashes and regulate moisture.
Contains panthenol (provitamin B5) to help improve the eyelash structure while also giving a glossy look.
The creamy formula glides easily over the lashes.
Leaves no clumps.
Contains no parabens.
Blacked Out (Black)
Apply mascara as the last step in your total eye makeup look. You could then build your makeup story with Glossy Gossip – A Sheer-Colour Calm & Condition Lip Gloss.
Remove any excess mascara from the wand to avoid clumps and caking when you apply.
Start at the roots to ensure you place the volume here, and so your lashes don’t look or feel weighed down. Start with upper then move to the lower lashes.
Wiggle your wand! Gently wiggle as you stroke your lashes with mascara as this will help build thickness, separate and define.
Never pump the wand in the tube as this will push in air, which can cause the formula to dry out.
Apply a second coat if you want to turn up the volume!
AQUA, STEARIC ACID, PARAFFIN, COPERNICIA CERIFERA WAX, STYRENE/ACRYLATES COPOLYMER, BIS-DIGLYCERYL POLYACYLADIPATE-2, PROPANEDIOL, SYNTHETIC BEESWAX, SILICA, AMINOMETHYL PROPANOL, PHENOXYETHANOL, GLYCERYL BEHENATE, HYDROXYETHYLCELLULOSE, COCOS NUCIFERA OIL, ETHYLHEXYLGLYCERIN, ETHYLHEXYL PALMITATE, SODIUM DEHYDROACETATE, SILICA DIMETHYL SILYLATE, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SODIUM HYALURONATE
Waterproof Mascara
Allergy Certified
Fragrance-free
Vegan
PeTa Cruelty-free
Retail price
49 DKK
It’s a Water Resist Conditioning Mascara in a colour that’s as deliciously deep and dark as a blackjack sweet! Lengthen and volumise while bestowing your lashes with a waterproof and conditioning effect. Now you can go from desk to gym to party, without a care or a smudge. See the difference in your lash volume in just one sweep, but build with a second layer to increase the drama. You’ve found The one, so no more tears!
Waterproof.
Helps to lengthen and increase lash volume.
Features beeswax to help moisturise and soften lashes.
Contains carnauba wax and candelilla wax which help the mascara stay in place.
The formula is soft and velvety, so will easily coat lashes, and feels lightweight.
Intense, deep colour. Glossy look.
Contains no parabens.
Blackjack (Black)
Apply mascara as the last step in your total eye makeup look. You could then build your makeup story with Glossy Gossip – A Sheer-Colour Calm & Condition Lip Gloss.
Remove any excess mascara from the wand to avoid clumps and caking when you apply.
Start at the roots to ensure you place the volume here, and so your lashes don’t look or feel weighed down. Start with upper then move to the lower lashes.
Wiggle your wand! Gently wiggle as you stroke your lashes with mascara as this will help build thickness, separate and define.
Never pump the wand in the tube as this will push in air which can cause the formula to dry out.
Apply a second coat if you want to turn up the volume!
ISODODECANE, AQUA, HELIANTHUS ANNUUS SEED CERA, STEARALKONIUM HECTORITE, ISONONYL ISONONANOATE, POLYGLYCERYL-4 DIISOSTEARATE/POLYHYDROXYSTEARATE/SEBACATE, ORYZA SATIVA CERA, POLYMETHYLSILSESQUIOXANE, VP/HEXADECENE COPOLYMER, DIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE, PROPYLENE CARBONATE, SIMMONDSIA CHINENSIS SEED OIL, TRIETHYLHEXANOIN,PHENOXYETHANOL, HYDROGENATED STYRENE/BUTADIENE COPOLYMER, ACACIA SENEGAL GUM, ETHYLHEXYLGLYCERIN, SODIUM CHLORIDE, XANTHAN GUM, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE
Eyeliner
Allergy Certified
Fragrance-free
Vegan
PeTa Cruelty-free
Retail price
26DKK
It is a Matte Smudgeproof Longlasting Eyeliner Pencil. There’s a selection of six different colours to underline your eyes. Easy to apply and use, you’ll achieve precision, smudge-proof lines, and as the pencils are automatic there’s no sharpening required! In addition, to give the delicate skin in the eye area a little TLC, we packed the formula with caring properties to help moisturise and soften.
Intense colour with a matte effect.
The formula spreads easily over the skin and is easy to apply.
Smudge resistant and longlasting.
Features beeswax and lanolin to help smooth and hydrate.
Hypoallergenic.
Contains no parabens.
Blushing Nude
Expresso Yourself
Cabbage
Denim on Denim
Grey Graffiti
Raven
For the perfect precision line, pull the skin taught at the outer corner of the eye. Draw dashes with the pencil from the inner eye working outwards, then connect the dashes.
Create thicker lines by angling the pencil.
To create a more casual eye, apply only to your bottom lashes and use your fingertips to smudge, smudge, smudge!
You could build your makeup story by following eyeliner with Cry Baby! – A Water Resist Conditioning Mascara.
OCTYLDODECANOL, RICINUS COMMUNIS SEED OIL, VP/HEXADECENE COPOLYMER, SYNTHETIC WAX, PARAFFIN, CERA MICROCRISTALLINA, METHYL METHACRYLATE CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, HELIANTHUS AN- NUUS SEED CERA, BIS-DIGLYCERYL POLYACYLADIPATE-2, C10-18 TRIGLYCERIDES, PEG-8, PROPYLENE CARBONATE, GLYCERYL CAPRYLATE, TOCOPHEROL, ASCORBYL PALMITATE, ASCORBIC ACID, CITRIC ACID, ( +/- CI 15850, CI 42090, CI 77491, CI 77492 , CI 77499, CI 77891)
Eye Brow Stick
Allergy Certified
Fragrance-free
Vegan
PeTa Cruelty-free
Retail price
34DKK
A beauty tool that provides perfect care for your eyebrows – one of the most important features of your face. It’s easy to use and creates the perfect look of thicker, more defined brows. Love your eyebrows? Then you’ll love this product!
The creamy formula leaves your brows looking beautiful.
Contains refined castor oil – an ingredient that helps eyebrows grow thicker while also softening the fine hairs.
Lanolin and beeswax provide moisture.
Contains no parabens.
Brown
Dark Brown
Brush your eye brow hair in an upright direction
Apply the color from the roots of the hairs to the tips.
Follow your brows’ natural shape and the natural direction of the hairs with the triangle applicator.
OCTYLDODECANOL, RICINUS COMMUNIS SEED OIL, CANDELILLA CERA, HYDROGENATED OLIVE OIL, ORYZA SA- TIVA CERA, TALC, COPERNICIA CERIFERA CERA, OLEA EUROPAEA FRUIT OIL, DISTEARDIMONIUM HECTORITE, OLEA EUROPAEA OIL UNSAPONIFIABLES, TOCOPHERYL ACETATE, GLYCERYL CAPRYLATE, ALUMINUM HYDROXIDE, PENTAERYTHRITYL TETRA-DI-T- BUTYL HYDROXYHYDROCINNAMATE, CI 77491, CI 77492, CI 77499, CI 77891